ROLE PURPOSE

The Creative Director owns the executional creative work of the ministry. The Director leads social media, online presence, video and content production, communications design, day-to-day brand application, and creative storytelling.

The Senior Leader for Communications & Voice provides strategic direction regarding positioning and major narrative shifts; the Creative Director is responsible for translating that direction into effective day-to-day creative execution.

KEY RESPONSIBILITIES
• Lead the ministry’s creative execution across platforms.
• Oversee social media and digital presence.
• Lead video, photography, design, and content production.
• Ensure consistent application of the ministry’s visual identity and brand.
• Develop creative concepts and campaigns aligned with strategic priorities.
• Establish creative workflows, standards, and approval processes.
• Coordinate creative support for events, programmes, campaigns, and communications.
• Monitor digital and creative performance.
• Ensure content is relevant, excellent, timely, and audience-focused.
• Collaborate with Communications & Voice and other departments.

LEADERSHIP & PEOPLE RESPONSIBILITY
• Build and lead creative teams.
• Develop designers, content creators, videographers, social media managers, and other creative personnel.
• Establish clear creative standards and responsibilities.
• Encourage innovation and excellence.

ACCOUNTABILITY
The Director is accountable for the quality, consistency, effectiveness, and timely execution of the ministry’s creative output.

KEY PERFORMANCE INDICATORS
• Quality and consistency of creative output.
• Social media and digital engagement.
• Timeliness of content delivery.
• Brand consistency.
• Campaign effectiveness.
• Team development and creative capacity

LEADERSHIP EXPECTATIONS
The Director must demonstrate integrity, financial competence, discretion, accuracy, The Director should demonstrate creativity, innovation, strategic awareness, excellent execution, adaptability, collaboration, and a strong understanding of contemporary communication.

Reports to: Senior Leader for Communications & Voice / Designated SLT Sponsor
Direct Reports: Creative, social media, content, design, video, and communications teams

Creative Director